The Growth of Wine
Paso Robles is an emerging wine growing region and it brands from this region resonate with
consumers. There are now over 120 wineries in Paso Robles and 26,000 vineyard acres. The
Paso Robles Wine Country Alliance has established a 2.5 million national branding campaign to
highlight the quality of wine from California’s 3rd largest and fastest growing wine regions.
Most of the varieties are red which thrive in warm summer temperatures. Much of the production
relates to Cabernet and Merlot.
AC Nielson supermarket data show more consumers are drinking red wines than white or blush.
Reds now account for 43% of wines sold at retail, whites 42%, blush 15%. Ten years ago,
reds accounted for only 25% of sales.
Windfall Farms Development Potential
Underlying Windfall Farms is a subdivision consisting of 76 lots of approximately 10 acres each. This subdivision was recorded in 1921 with unconditional certificates of compliance in place which offers a variety of development opportunities. Lots between 40 acres and 10 acres are currently available. The breathtaking setting combined with the world class facilities have the potential to become an exclusive agricultural or wine estate community in the heart of the Central Coast wine country.
Grape Industry Highlights
- Total value for wine crops from California have risen for more than 30 years.
- In last 10 years California Wine total shipments have increased 36%
- In last 10 years California Wine export shipments have increased 71%
- In the last 10 years estimated California Wine retail value has increased 48%
- In last 10 years wine grape acreage has only increased 20%
- In the last 10 years water availability for agriculture is on the decrease (Windfall has on site secure water source)
- Coastal California has major restrictions on sub division capability of agriculture land (Windfall is secured with sub division i.e. grapes business has land bank alternative)
- Well suited wine grape soils have been sold recently as high as $50,000 per acre (with planted vines. Windfall is $31,400 without vines BUT in place infrastructure)
- Production in 2011 only increased less than 1%
- Non bearing acreage remains below 4%